Challenge

Café Coffee Day was fast losing its share & loyalty to physical competition like malls & virtual competition like the social media. Footfalls drastically reduced to one-third.

Methodology

An extensive tracking study among the youth in major markets across India to understand their changing trends in psychographics, expectations & hangout patterns.

Result

Developed a unique brand positioning- new logo, café formats & menus. Implemented through a multi-million-dollar rebranding exercise. Café Coffee Day regained the lost market & mind share in 6 months.

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